By taking on fans numerous and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Profano has found ways to keep their interlocking stones inside the hands of millions. It’s a model that other companies will need to follow, says McKee.
In 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden playthings. It wasn’t until the following 12 months that they began using a new plastic-injection rounds machine to produce plastic stones, which before long gave them an advantage more than their competition in the booming post-war industry.
In 49, they started producing the bricks with studs on them to enable them to join together. This was a key version, making the bricks far more stable and sturdy. Later, in 1958, they built a major improvement with the introduction https://lego-x.com/2021/12/10/places-to-take-your-kids of what is known mainly because the “stud and coupling system”, which usually ensures that each Lego packet fits with any other packet. These two essential iterations happen to be why Seglar sets developed 40 years back still interlock seamlessly with those developed today.
Over time, Lego provides kept it is finger in the pulse of pop lifestyle by partnering with big-name franchises just like Star Wars and Harry Potter. It includes also appreciated the community of adults that are fans of the trademark, known as AFOLs (Adult Fans of Lego), with a array of sets such as the Back to the Forthcoming DeLorean time machine and a set of feminine Nasa experts.